Privacy Policy
Effective Date: August 23, 2026
Last Updated: August 23, 2026
Sell Watch OC ("SWOC," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use and protect it, and the choices you have. This policy applies to our website at sellwatchoc.com and all services we provide in connection with purchasing luxury watches.
Information We Collect
1. Information You Provide Directly
When you submit a quote request through our website, you may provide: your first and last name, phone number, email address, watch brand, watch model, reference number, model year, condition, whether the original box and papers are included, any additional notes, and up to five photographs of your watch. If you proceed with a transaction, we may also collect your shipping address and payment details.
2. Information Collected Automatically
When you visit our website or interact with our forms, we or our service providers may automatically collect certain technical and usage information, including:
- IP address and approximate geographic location
- Device type, browser type, and operating system
- Referring URL and pages viewed on our site
- Form interactions and submission events
- Conversion and lead-attribution data
- Cookies, pixels, and similar technologies
3. Information from Other Sources
We may receive or supplement information about you from third-party service providers that support our business operations, including CRM and lead-management platforms, analytics tools, communication providers, and call-tracking services. This may include data enrichment, lead attribution, or contact information associated with your submission.
Notice at Collection (California Residents)
Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California residents have the right to know what personal information we collect. The categories of personal information we collect, the business purpose for each category, and the sources are described below.
| Category | Purpose |
|---|---|
| Identifiers (name, email, phone) | Contacting you about your watch and transaction |
| Commercial / watch information | Evaluating your watch and providing an offer |
| Internet / network activity | Understanding site usage and improving our services |
| Submitted images / content | Assessing condition and authenticity of your watch |
| Shipping / address information | Completing a transaction when you proceed to sell |
| Payment / transaction data | Processing payment when a sale is completed |
We do not sell your personal information. We may share it with service providers as described in the "How We Share Your Information" section below.
How We Use Your Information
We use the information we collect to:
- Contact you about your watch and provide a preliminary valuation or purchase offer
- Authenticate, evaluate, and complete a transaction if you choose to sell
- Process payments and arrange insured shipping
- Communicate with you about your submission, offer, or transaction
- Analyze website usage, form interactions, and conversion data to improve our services
- Prevent fraud, verify ownership, and maintain records for disputes, insurance, and legal compliance
- Comply with applicable legal, accounting, and regulatory obligations
How We Share Your Information
We do not sell, rent, or share your personal information with third parties for their independent marketing purposes. We may disclose information to the following categories of service providers and recipients who support our business operations:
- CRM and lead-management platforms for storing and processing your submission
- Website hosting and content-delivery providers
- Chat and communication tools (including email and SMS)
- Analytics, call-tracking, and lead-attribution services
- Shipping and insurance providers for arranging insured transit
- Authentication and transaction-support partners
- Payment processors for completing transactions
- Legal, accounting, and other professional advisors as reasonably necessary
We may also disclose information when required by law, court order, or government regulation, or to protect the rights, property, or safety of our business, our customers, or others.
Image Uploads and Retention
Photographs you upload are used to assess the condition and authenticity of your watch for valuation purposes. We may retain submitted photographs, communications, and transaction records for as long as reasonably necessary for fraud prevention, dispute resolution, insurance claims, accounting, legal compliance, authentication records, and ownership or title verification. If you do not proceed with a transaction, you may request deletion of your photographs by contacting us, subject to any legal or regulatory retention obligations.
Chat Widget
Our website includes a third-party chat widget that may collect your name, contact information, and message content when you initiate a chat. This information is used to respond to your inquiry and is subject to the chat widget provider's own privacy practices.
Cookies and Similar Technologies
Our website uses cookies, pixels, and similar technologies for essential site functionality, chat-widget operation, analytics, and understanding how visitors use our site. These technologies may also support lead attribution and conversion tracking. You can control or disable cookies through your browser settings, but some features of our site may not function properly without them.
Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. Access to your data is restricted to authorized personnel and service providers who need it to process your submission or complete a transaction. However, no system or method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect your information.
Your Privacy Rights
You may request access to, correction of, or deletion of your personal information at any time. To exercise these rights or for any privacy-related questions, contact us at (949) 691-3760.
California residents have additional rights under the CCPA/CPRA, including the right to know what personal information is collected, the right to request deletion, the right to correct inaccurate information, and the right to opt out of the sale or sharing of personal information. We do not sell your personal information as defined under California law. To exercise these rights, contact us using the information above.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. The "Last Updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Sell Watch OC
3334 E Coast Hwy #323, Corona Del Mar, CA 92625
(949) 691-3760